Post by account_disabled on Nov 26, 2023 0:15:25 GMT -5
Optimal coordination between the different channels used is fundamental. This is why the most successful companies work to ensure there is strong coordination between the sales team and the marketing team responsible for managing the multi-channel strategy. At the same time, the companies that implement this strategy obtaining the most satisfactory results are those that manage to precisely define the most suitable channels (and with the highest ROI) to reach their audience . To do this it is necessary to develop accurate buyer personas and carry out continuous research and tests that allow you to collect data regarding the preferences of the different audiences to which your company refers. F
or example, a doctor may prefer to get information from a desktop, so he will visit the company website and read more technical and in-depth content. The final consumer, on the other hand, may prefer a more immediate type of communication through social networks, perhaps even via mobile. 4. Campaign monitoring Just like with traditional Web Development Services campaigns, it is necessary to constantly monitor the results achieved through the actions taken. Usually the most used metrics in the pharmaceutical and parapharmaceutical sectors are: click rate, amount of time spent by the target audience on a specific channel and content, coverage (number of users reached), user satisfaction and return on investment for each channel.
In this way you will be able to identify the channels most suitable for reaching the target audience and leave out the less effective ones. how-to-take-an-approach-beyond-the-pill-02.jpg It's time to go Beyond the pill ! Multi-channel marketing should not be seen as a fad isolated from other marketing strategies. A well-defined multi-channel marketing strategy is the answer for every marketing manager of a pharmaceutical or parapharmaceutical company who wonders how to adopt a Beyond the Pill approach. If used correctly, a multi-channel strategy allows you to increase the results obtained by cutting costs.
or example, a doctor may prefer to get information from a desktop, so he will visit the company website and read more technical and in-depth content. The final consumer, on the other hand, may prefer a more immediate type of communication through social networks, perhaps even via mobile. 4. Campaign monitoring Just like with traditional Web Development Services campaigns, it is necessary to constantly monitor the results achieved through the actions taken. Usually the most used metrics in the pharmaceutical and parapharmaceutical sectors are: click rate, amount of time spent by the target audience on a specific channel and content, coverage (number of users reached), user satisfaction and return on investment for each channel.
In this way you will be able to identify the channels most suitable for reaching the target audience and leave out the less effective ones. how-to-take-an-approach-beyond-the-pill-02.jpg It's time to go Beyond the pill ! Multi-channel marketing should not be seen as a fad isolated from other marketing strategies. A well-defined multi-channel marketing strategy is the answer for every marketing manager of a pharmaceutical or parapharmaceutical company who wonders how to adopt a Beyond the Pill approach. If used correctly, a multi-channel strategy allows you to increase the results obtained by cutting costs.