Post by account_disabled on Oct 3, 2023 0:41:03 GMT -5
“If a company or institution has values that are authentic and that are built from the heart and reflect what the company is, that coherence between internal and external communication is much easier,” he says. For Ricardo, it is important that the teams in charge of internal and external communication should ideally be the same , but if not, they should be connected, he assures. Furthermore, Ricardo explains that at Diageo they have integrated LinkedIn as an internal communication channel , since it allows you to talk to people you want to recruit, generates a business community, etc.
In addition, he highlights the role of workers as brand ambassadors in this social Email Lists network. On the other hand, Ángel considers that the number one step when communicating is to have a purpose , and that this can be done well or badly. “Doing it wrong means understanding that the purpose can be defined by the steering committee, and when you do that nothing happens, because a good purpose must be made with stakeholders, not for them, and that is when it becomes the guide for making decisions, solve problems…".
“The way to make tangible what we do well or badly in companies is through the experience we give to customers and other stakeholders,” asserts the expert. What factors determine corporate reputation and how are they maintained over time? In the second block of this first episode of Beyond Communication, the concept of creating and measuring corporate reputation is addressed . you do that nothing happens, because a good purpose must be made with stakeholders, not for them, and that is when it becomes the guide for making decisions, solve problems…".
In addition, he highlights the role of workers as brand ambassadors in this social Email Lists network. On the other hand, Ángel considers that the number one step when communicating is to have a purpose , and that this can be done well or badly. “Doing it wrong means understanding that the purpose can be defined by the steering committee, and when you do that nothing happens, because a good purpose must be made with stakeholders, not for them, and that is when it becomes the guide for making decisions, solve problems…".
“The way to make tangible what we do well or badly in companies is through the experience we give to customers and other stakeholders,” asserts the expert. What factors determine corporate reputation and how are they maintained over time? In the second block of this first episode of Beyond Communication, the concept of creating and measuring corporate reputation is addressed . you do that nothing happens, because a good purpose must be made with stakeholders, not for them, and that is when it becomes the guide for making decisions, solve problems…".