Post by account_disabled on Dec 21, 2023 1:20:21 GMT -5
Tired of classic graphic ad formats that don't allow you to show more of your creativity? Do you use In-stream, In-Display and other possible In video ads and don't know how to revive your brand ads? Combine these two elements together and get the most out of both. If you belong to the group of advertisers who enjoy experimenting with their advertising formats and constantly looking for new ways to reach users, then I would like to introduce you in 5 points how interactive ads in Google AdWords can help you do this . 1) What is interactive advertising in Google AdWords Google AdWords allows you to combine the advantages of video advertising and banners in one format.
First, you C Level Executive List attract the attention of the viewer with an attractive banner that forces him to interact with the advertisement, and then you convince him of the qualities of your service or product with the help of a video. And more or less everywhere on the Google Display Network. 2) Basic formats of interactive advertisements Interactive ads offer you the opportunity to reach and engage your audience through multimedia interactive formats, which in Google AdWords include: LightBox advertisement Hover-to-Play advertising Lightbox ads A LightBox is an ad that expands in a new window as a canvas in which your audio-activated video will play . However, the ad will be unzipped only if you interest the user with your classic graphic ad so much that they place the mouse cursor on the given banner for more than two seconds. You have the opportunity to use all available formats of graphic advertising.
Demonstration of LightBox advertising functionality . image LightBox ad sample Hover-to-Play ads (triggered on hover) After the interaction, the ad loads the multimedia into the ad itself, not into a new canvas as with the previous format. Allowed dimensions are only 300 × 250 and 336 × 280. Hover-to-Play ad sample . image Hover-to-Play demo Google+Post An ad type where you post your content from your Google+ page. The working principle of +Post advertising was written very successfully by my colleague Pavla . 3) How do you pay for interactive advertising? Invoicing is based on the principle of Price per interaction , whereby an interaction is considered in a given case when the user places the mouse cursor on the advertisement for a period longer than two seconds. s.
First, you C Level Executive List attract the attention of the viewer with an attractive banner that forces him to interact with the advertisement, and then you convince him of the qualities of your service or product with the help of a video. And more or less everywhere on the Google Display Network. 2) Basic formats of interactive advertisements Interactive ads offer you the opportunity to reach and engage your audience through multimedia interactive formats, which in Google AdWords include: LightBox advertisement Hover-to-Play advertising Lightbox ads A LightBox is an ad that expands in a new window as a canvas in which your audio-activated video will play . However, the ad will be unzipped only if you interest the user with your classic graphic ad so much that they place the mouse cursor on the given banner for more than two seconds. You have the opportunity to use all available formats of graphic advertising.
Demonstration of LightBox advertising functionality . image LightBox ad sample Hover-to-Play ads (triggered on hover) After the interaction, the ad loads the multimedia into the ad itself, not into a new canvas as with the previous format. Allowed dimensions are only 300 × 250 and 336 × 280. Hover-to-Play ad sample . image Hover-to-Play demo Google+Post An ad type where you post your content from your Google+ page. The working principle of +Post advertising was written very successfully by my colleague Pavla . 3) How do you pay for interactive advertising? Invoicing is based on the principle of Price per interaction , whereby an interaction is considered in a given case when the user places the mouse cursor on the advertisement for a period longer than two seconds. s.